Isn't that going a bit far???

I was in Trader Joe's yesterday, trying to find tri-tip for Easter dinner tomorrow. Standing next to me was a lady with something in her mouth. I thought it was probably a thin cigar or at least a cigarette because it was long and brown. I leaned over a little farther, and what was hanging out of her mouth??? A stick of cinnamon!
Now I know people like cinnamon, but isn't that a little much?